After a successful introduction into the territory with a positive response and strong trading, the brand has plans for listings with over 3,000 stores.
Home fragrance house madebyzen is expanding its global distribution with its entry into the Indian market. This is a progression for the brand following the company’s previous projects working alongside UK India Business Council (UKIBC) as well as the British Consulate in India as part of the UK Trade and Investment’s (UKTI) programme, which encourages British-based businesses to consider export markets. India has been identified as a huge potential market for madebyzen and both the UKIBC and the UKTI have been instrumental at helping the brand identify its target market.
A spokesperson for the Longsight firm said: “The fragrance market is rapidly growing in India, driven by a burgeoning middle class- particularly from young, aspirational, professional urban Indians. “Like elsewhere, Indian consumers are looking for choice when it comes to Home Fragrance. They seek small affordable means of not only masking odours, but enhancing their living space.”
madebyzen’s innovative aroma diffusers which present a flameless, heatless and smokeless concept of scenting have been warmly welcomed by sophisticated consumers in United Kingdom, Europe and Middle East. The brand will now be introduced to the receptive and growing Indian consumer market.
Co-founder Dharmesh Bhayani said: “We are excited about developing the home fragrance sector and moving it forward within the Indian market. “There is considerable demand and capacity to grow the madebyzen brand with the vast majority of homes in the territory already using fragrance products like incense sticks and traditional oil burners on a daily basis. “However, the variety of fragrances is currently very limited to standard scents such as Rose, Lemongrass and Lavender. “We are working on an interesting brief with the retailers and distributors to develop the range of diffusers and fragrances especially for their customers. “There are some exciting developments, particularly in our fragrance and essential oil blends which will be completely unique and available in India for the first time.”
Source: Manchester Evening News